Jason Greeno | Senior Print & Web Designer

Merchants Bank TV Production – Storyboard

By admin | February 12, 2017 | 0 Comment

MER-Storyboard

Storyboards are your friend. They keep you honest when it comes to time limits and help sniff out potential problems before the actual shoot. Above is the As-Produced storyboard I created for Merchants Bank.

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Process: Step 1 – Homework

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homework

Homework can take many forms when starting a new design project. Understanding marketing objectives and devising sound strategies, interviewing the stakeholders, analyzing available data and gathering consumer feedback. It is a irreplaceable step in the creative process that can not be skipped, which often saves the designer a great deal of time and heartache.

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Process: Step 2 – Benchmarking

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benchmarking

After the homework step of the discovery process, Benchmarking (against the competition and also general inspiration) is a critical component of the creative process. Avoiding common pitfalls and learning from industry experts is a helpful tool in any designer’s repertoire.

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Process: Step 4 – Design

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vbsr-designcomps

Once the the wireframes are approved, I move to convert the layouts into full color designs with images. The fonts become more regulated and considered and the CSS styles start to come together. Some narrowing of page templates usually occurs at this step to shed the excess.

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Process: Step 3 – Wireframes

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vbsr-wireframecomps

Whether hand-drawn or created digitally, wireframes are a tried and true part of a good workflow. Above you can see my work on the The Vermont Businesses for Social Responsibility organization website. The organization has numerous partner organizations, services and special offerings. I created over 40 wireframe pages for the new site’s design which resulted in […]

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