Jason Greeno | Senior Print & Web Designer

Process: Step 2 – Benchmarking

By admin | February 12, 2017 | 0 Comment

benchmarking

After the homework step of the discovery process, Benchmarking (against the competition and also general inspiration) is a critical component of the creative process. Avoiding common pitfalls and learning from industry experts is a helpful tool in any designer’s repertoire.

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